The Challenge: Overcoming Digital Invisibility
Tibbetts Family Farm is a cornerstone of the Lyman community, but their online presence didn’t reflect their local reputation. When we started, they were facing three major roadblocks:
The “Wix Template” Trap: Their website was cluttered with “placeholder” products and generic data that confused Google’s search crawlers.
Invisible Rankings: Despite being the go-to for Angus Beef and Quality Hay, they were unranked or buried on page 3 of Google for their most important keywords.
A Confusing Customer Journey: Without dedicated pages for their meat and hay inventory, potential customers couldn’t find pricing or product details easily, leading to missed sales opportunities.
The Solution: A Strategic Digital Overhaul
To turn the map green, we didn’t just change a few keywords. We rebuilt the foundation of the Tibbetts digital brand:
Technical Purge: We permanently deleted over a dozen generic “Wix Placeholder” products that were confusing Google and diluting the farm’s search authority.
Inventory Optimization: We built high-converting, SEO-optimized pages for Pasture-Raised Meats and Quality Hay. This gave Google direct “anchors” to rank.
Map Dominance: We synchronized their Google Business Profile with the new site structure, ensuring that when someone in Lyman searches for beef or hay, Tibbetts is the first name they see.
Is your business invisible on the local map?
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